"At the PNR, our role is to inform inhabitants of the territory about the missions developed by the Park around economical sustainable development. The richness and diversity of our content as well as the prioritization of messages were a real organizational and structural difficulty in creating our website. WS Interactive executed a long-term consultancy work on these aspects, starting with our identity, values and central message, to successfully rationalize the content in line with our strategy. WS Interactive's capacity to structure information depending on the different targets and their expectations allowed us to reach our goals in term of ranking and messages."