Niji digital has been their sole focus since they launched back in 2001. Originally created to sell manufactured products, marketplaces are increasingly making the switch to services. This, in turn, is creating a new type of economy based on functionality and practice. The "product-service” paradigm is central to many of the changes they see around them today, with an underlying design movement driving the transition from idea to reality. It will no longer be possible to separate a business’ performance from its willingness to embrace, and indeed harness, these major changes at play in their society, or, for that matter, from the performance of its digital solutions.
"Here at Virgin Mobile, we are currently making a deliberate transition to digital. One of the first stages in this process was to overhaul our online store. We don't just use our e-store to sell mobile tariffs. We use it to handle often complex promotions, upsell devices, and deliver flexible and scalable buying journeys. It therefore needs to be flexible enough to respond to the fast-paced nature of the market we operate in. We turned to Niji to help us realise this ambition, and we weren't disappointed. They turned the project around to extremely tight time scales, and assigned the right people and skills to the job. The new site launched a year ago, and we now have a solid technical foundation that's enabled us to handle change requests effortlessly."
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