"With these replenishment messages, we’re able to anticipate each customer’s needs, often before reordering even crosses their minds. We’re seeing a consistent flow of orders, higher revenue, and increased customer loyalty from our replenishment campaigns, which have become a cornerstone of our email marketing strategy."

"We try to run a lot of smaller sales and we can do that now because I can use Segment Builder to determine anyone who’s purchased fabric within a specific category that would be interested in this sale. Or I can look at people who purchased a subset of tools …