"Replenishment is really the foundation of our business. We're all about getting people to come back for binding, laminating or other supplies, and it's evolved over the years. When we first started we were doing all batchand-blast emails. We now have automated emails that go out based upon the individual …

“We’re now in the retention automation phase of our business. We send all of our customer data to Windsor Circle, it scores our customers every day with a rank, and using Silverpop, we are rolling out a series of emails that harness this data in an automated way, message customers …