"Retention is very important for us. Once we get customers to make their second purchase, they fall in love with the experience and continue to buy from us. We created personalized campaigns based on individual customer qualities so that each customer feels special and wants to remain a part of …

"With these replenishment messages, we’re able to anticipate each customer’s needs, often before reordering even crosses their minds. We’re seeing a consistent flow of orders, higher revenue, and increased customer loyalty from our replenishment campaigns, which have become a cornerstone of our email marketing strategy."