Brand Networks offers best-in-class social media and programmatic display advertising optimization and insights.The company delivers award-winning social media advertising software and services to hundreds of enterprise customers, including half of the Fortune 100 and 17 of AdAge 25 Most Advertised Brands. The Brand Networks Platform uses personalization data and powerful automation technologies to help marketers optimize their media investments across the social web.
Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio.
Tracx is the leading social business cloud empowering enterprises to build brand, attract new customers, service existing ones and engage with other key audiences in the new social economy. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world’s most respected and leading brands such as Morgan Stanley, The New York Times, and Comcast rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers.