“Interestingly, we observed that most Meesho users were individuals who were running their boutiques solely on WhatsApp. On deeper profiling, we discovered that a majority of them were homemakers, students, and small retailers who dreamt of starting their own business but did not have the capital required."

“The students themselves created a WhatsApp group where they share information about the sea, the weather, and sometimes even poetry and music to inspire each other, WhatsApp has helped us create a bridge between friends; it is a wonderful tool for everyone to have this feeling of family.”