“With the complexity of major sporting events like Super Bowl 50, integration and location are key. We must know what is happening and where at every moment. The integration of 911 and tracking systems are fundamental – but they don’t solve every issue with communicating locations. To that end, we …

“We’re excited to incorporate what3words into our client service offering. As we expand in markets like the GCC and East Africa where existing addressing infrastructure is especially challenging, it has become increasingly important to ensure people can easily and precisely communicate location.”