WeShouldDoItAll (WSDIA) is simply a goal. Designers and all other professionals alike should not feel constrained to some singular expertise. To survive their own creative game, it is imperative to know that there is not one, absolute solution to a given problem. To immerse oneself within different avenues of creative production and mediums forces you to consider the otherwise unconsidered. It's that method of working that’s exciting and motivating to look forward to the next transition. Their mission - to avoid specialization, rather strive for a wide range of expertise. They're always looking for larger, broader, more challenging projects/clients, that will push them to grow and develop. It's highly important for them to grow in quality, experience and knowledge rather than quantity.