IBM iX is a next-generation experience design and digital consultancy. They bring together a unique combination of strategy, consulting, creative and design, analytics and systems integration capabilities to create and deliver personalized experiences at every touch point to drive growth and transform the way individuals engage with brands. IBM iX use disruptive thinking, visioning workshops, and cross-industry expertise to help their clients to imagine the realm of the possible and redefine their company's role in the world. They design a blueprint of the people, processes, and technologies that are necessary to effectively make a business a user-centered organization.