“We are delighted to be working with IBM, a leader in the technology space, to help enhance fan experiences and engagement. Our collaboration affords us an opportunity to utilize their technology across multiple properties, helping to drive engagement for our tentpole events in non-traditional ways.”

“The FrogID app helps identify and map different frog species by the unique sounds they make, or their ‘audio DNA’. These recordings will provide data on the health of Australia’s frog populations and identify species that are at risk, to assist and inform future conservation efforts.”