“The film and microsite were presented at our recent global conference in Hong Kong. Teams across the film were very impressed and demands from all corners of the globe are coming in thick and fast with other teams and divisions wanting something similar for their business area. This is a …

“I knew that if we presented ourselves in the right way that people would buy into our approach. If all went well, I’d hoped we wouldn’t need any digital marketing and could build our portfolio from our network. I never suspected that we’d hit our annual target in one go.”