“As part of our Centenary celebrations we challenged HPS Group to come up with a creative and innovative campaign to engage audiences and drive footfall to the ‘BMW Group Future Experience’ at the Camden Roundhouse. That is exactly what they delivered. As part of the campaign, they created two world-firsts: a futuristic panorama of London based on real photography, incorporating our ‘hero’ BMW Vision Vehicle, via virtual reality headsets; and a hologram video and prism for people to get a taste for the event via mobile devices. The agency helped create a real wow-factor, delivering the entire campaign in just eight weeks. They are full of great ideas, have a fantastic ‘can-do’ attitude and are a great team to work with.”