"Our website hadn’t been updated since 2011 and was not suitable for changing technology or keeping up with our competitors. It served the purposes of simply an online portal for retail but was not suitable to our growing audience."
"We even use the filters when a customer walks into the store and wants to only see items in men’s 3XL, for example. Some of my staff will open a browser with the store, use the filters, and then take that customer directly to those few items that apply, rather than spend time wondering around the store looking at everything.”












