Superdry used to have a careers website that was uninspiring and off-brand, telling candidates nothing about who we are or what we stand for, or why they should come and work for us. DNA have utterly transformed it into a compelling, exciting, branded experience that perfectly articulates the amazing story of our business. Our new site is totally on-brand, oozing the Superdry look and feel on every page. It is immersive, informative and allows candidates to get right to the heart of our culture and what it’s like to be part of our company. The DNA team managed the scoping, design, implementation and rollout of the site perfectly, with creativity, imagination and incredible attention to detail. They are a joy to work with and nothing is too much effort. They really couldn’t have done a better job, and I would recommend them in a heartbeat to any company hoping to create an amazing branded careers website.

Creating a cohesive Employer Brand for Glendola’s diverse range of businesses, personalities and venue cultures was always going to be a challenge. We needed to find a consultancy that would be able to get under the skin of Glendola and really engage our people to communicate their views. After going to market we were delighted to have found DNA who stood out head and shoulders against its competitors, all of whom were very successful in their own right. However at this stage I did not foresee how much I would enjoy working with the team at DNA. In terms of attributes their creativity, technical ability, communication skills and innovative approaches they are outstanding. On a personal level the team are a real joy to work with. They are engaging, revitalising, and straight talking and make me laugh whenever I speak to them. They are so personable they neutralise the stress of launching a big project to deadlines alongside day to day commitments. They are dedicated to their clients and deeply passionate about their business and your project. The resultant Careers Site and Employer Brand really communicates to potential employees the culture of Glendola and is a great tool in our arsenal to reduce turnover.

We are delighted at the value that HR is adding to the business. We’re hiring the right people who will drive our top line performance but more than that, the significant reduction in cost per hire and early attrition is money straight to the bottom line. It’s a journey and there’s a lot more to be done but it’s a great start

Thank you so much for your hard work in getting our induction materials ready...again in such short timescales. We really appreciate it.

DNA helped us navigate the production and delivery of a simplified presentation - via an animation, of a very complex scenario that ordinarily would be very difficult to convey by other means of communication. Great input and engagement from the team at DNA.

From our first meeting with DNA we knew immediately that our brand and careers site project were in safe hands. We looked at a variety of different consultancies when we initially went to market, however it was DNA's ability to listen and spend time getting under the skin of who we are and what we wanted to achieve with this project that stood out for us. They are innovative and brilliantly creative and flexible in their approach to working with their clients. They have been incredibly reassuring to work with, they 'get us' and have flexed around our schedules and navigated us the whole way through. It can be challenging launching a project in conjunction with the day job but DNA have taken that pain away by being very clear and directive.

The web site was delivered on time and on budget. It has enabled us to reduce our spend on SEO and paid Search whilst increasing sign-ups to our Software as a Service by a factor of 10.

DNA opened our eyes to the importance of using an agency with a specific expertise in recruitment advertising. The EVP, the microsite and revamped employee referral scheme have been well received both internally and externally and contributed towards our outstanding accreditation with the CQC. DNA were highly focused, creative and acted as highly professional sounding board. The project management was excellent. Medvivo are looking forward to a long association working with DNA on our corporate journey’.

DNA have been keen to help us really sort out our Annual Report for many years and finally we were able to by starting a lot earlier in the process and creating a template that worked for us. They led the project and steered us in the right direction to get the right template for us to use. DNA are like an extension of our team which really helps as they understand exactly what we want and when we want it. This year’s collateral has gone down very well, and it is being talked about as the best ever! I’m not sure what we’d do without them!