"Creating a cohesive Employer Brand for Glendola’s diverse range of businesses, personalities and venue cultures was always going to be a challenge. We needed to find a consultancy that would be able to get under the skin of Glendola and really engage our people to communicate their views. After going to market we were delighted to have found DNA who stood out head and shoulders against its competitors, all of whom were very successful in their own right. However at this stage I did not foresee how much I would enjoy working with the team at DNA. In terms of attributes their creativity, technical ability, communication skills and innovative approaches they are outstanding. On a personal level the team are a real joy to work with. They are engaging, revitalising, and straight talking and make me laugh whenever I speak to them. They are so personable they neutralise the stress of launching a big project to deadlines alongside day to day commitments. They are dedicated to their clients and deeply passionate about their business and your project. The resultant Careers Site and Employer Brand really communicates to potential employees the culture of Glendola and is a great tool in our arsenal to reduce turnover."