“Vypr has completely changed the way that our business functions, with consumer insight now playing an integral role in our brand strategy and transforming our approach to retailer negotiations. The rapid turnaround in data collection is incredibly beneficial in the fast-paced FMCG market, enabling us to respond swiftly to changes."

“Vypr has helped us to plug gaps in our category knowledge in Poland. This has meant we’ve now got a better handle on our consumers, why they buy, when they buy, and what’s the next opportunity for us.”