“We don’t have to keep assuming things now because we can test via Vypr quickly. It’s really cost effective – we can get an answer that’s based in real numbers, from hundreds of people, within minutes.”

“Vypr has completely changed the way that our business functions, with consumer insight now playing an integral role in our brand strategy and transforming our approach to retailer negotiations. The rapid turnaround in data collection is incredibly beneficial in the fast-paced FMCG market, enabling us to respond swiftly to changes."