"On average, Russians take only about two flights a year. Thus they quickly forget how they bought tickets last time, what the rules and procedures were, and what should be done before the flight. Due to their limited experience, customers often have several issues at once, and find it hard to word their questions precisely. Therefore, they prefer to call the contact center for assistance. In 2011, we were among the first airlines to introduce the click-to-call feature, and found it extremely useful. Later, we added the online call feature to our mobile app to make support even more accessible for customers. Today, online calls amount to 5% of all voice calls to our contact center."
"The click-to-call feature is convenient for users and, at the same time, has a very straightforward API for developers. Our colleagues from Voximplant are open to feedback: a problem never remains unsolved. Above all, within the five-year history of our cooperation, I cannot recollect any major technical problem."