"We were losing lots of customers who requested test drives. Our employees had to process the requests manually, that’s why a dealer could sometimes receive the customer’s contact details in 24 or even 72 hours if the request was submitted on Friday evening. In the digital environment, quick response is a must. So we decided to automate request processing, specifically data verification, connection of the customer with a dealer, and quality control. We’ve been using this solution for 6 months and experienced several benefits. A dealer no longer spends time on calling the customers who provided an incorrect phone number or changed their mind. The call statuses are logged into our CRM system: we can monitor the dealers’ activities and check the history of each customer contact. Above all, as we sped up the customer communications, the test drive conversion rate doubled."