“With our specific target group (supermarket managers) in mind, we considered utilising a very wide spectrum of online media channels where we can create multiple touch points with our desired audience. The media channels we selected with the help of VONQ, ultimately forming the right media mix for our desired audience, were the following: social media channels (Facebook, Instagram, Twitter, and LinkedIn), banners on niche job boards, mobile advertising, and a Google display, search and remarketing campaign. Having selected the right media channel mix for our audience, we then decided to set the campaign duration to two months, with a continual on-the-go campaign optimisation from VONQ whenever necessary.”