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"The primary goal of social media is generating conversation. With Buying Signals, we can immediately connect with people who are looking for something that we have to offer. You have real conversations and those conversations turn into sales."
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"For an organization that had never had PR, showing management what Vocus could do was like showing them fire for the first time. We were finally able to track media hits to specific projects and campaigns. Vocus has made life 100% easier"
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"Vocus has revolutionized how we execute media relations. It's instrumental both in targeting our story to the right audience and in keeping an ear to the tracks, monitoring what's being said about us and our leaders in real time."
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""Vocus Marketing has made our social media efforts more efficient. It gives us tools for providing richer content to our fans, as well as the opportunity to have a one-on-one dialogue with our users - sharing our commitment to the brand.
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"After using PRWeb, news releases by Vocus, we went from using an Excel spreadsheet with 100 journalists on it to having an almost infinite number at our fingertips... When we got picked up for the first time by major news organizations, I wanted to jump up out of my chair …
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" We've used Vocus to get stories out to the media, and to share those stories in as many ways as possible. In doing so, we can challenge misperceptions about our industry. Plus, Vocus allows us to track and maintain who's interested in our stories - and who isn't."
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"Other products that we considered didn't have key elements we were looking for - like searchability or ad equivalency. Vocus was much less expensive and much better in terms of what it could do."
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"In just over three months, my company added over 24,000 Facebook fans, using Vocus' Exclusive app to give away free product samples. One product sample was downloaded over 30,000 times!"
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"Vocus allows us to do more with our existing resources, to be more efficient and organized - so that we can take on other projects. It's like having a third staff person in our department."
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"Vocus brings all our activities into one place, which makes our work a lot easier. We save money in our budget by eliminating the need to pay four to five different vendors for the work that Vocus is now doing under one umbrella."
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"The product videos in my Vocus news releases are a crucial element of my company's success. When people see the product in action, it sells itself; a photo helps, but video really tells a story that's short and sweet."
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"Having a dashboard with Facebook, Twitter, and Google Analytics all linked together makes managing my marketing a breeze. I don't have to jump around to other platforms. It’s all here for me in one place."
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"Vocus helps us track and report the success we've had with any topic or media story - like our recent piece on 60 Minutes."
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"PRWeb offers the finest return on investment that a public affairs team can gain from a corporate news release. Studies show that when you offer a multimedia approach, people spend more time looking at your material. PRWeb enables you to do this cost-effectively."
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"In just one year of using Vocus, we tripled media exposure, reduced the amount of negative news, and increased the amount of impressions with the correct use of the organization’s name and key messaging by 535%."