"The project went off without a hitch and helped us prove that virtual sets, and particularly AR graphics, are the new way to captivate an audience and provide highly informative and unique on-air coverage. We’re seeing more and more applications where virtual graphics significantly help a production attract new and …

"We can completely do everything isolated from what is happening onsite. Most of the [production] teams aren’t even aware that we are doing anything additional to the broadcast. We don’t have to involve them at all."