"As a company grows and becomes a multi-location, multi-business unit it is vital that we have an identity that can be associated with that of a well-structured and progressive organisation. To achieve this identity it is important to allow some outside thinking into to the organisation to explore the cultures and mind-set of the people, and get feedback from all levels in all departments into what their perceptions are of the organisation and how they would like to see it perceived by the outside world. By engaging the services of VIVA to perform a brand recognition and perception study it was apparent that we working in silos and each business unit only cared about their respective image. Through many months of hard work and communications the team at VIVA implemented a complete rebranding exercise which gave us a new name and new image ‘Nexus People Group’. This change has got everyone in the business engaged and excited about how we are now perceived in the world of ‘People Management’."