“We require our clients to use these technologies. It’s about systemization, a process. The tools are important and we’ve come up with our toolsets. We require clients to use them. It’s not an option because time is money. Our process is only two steps while using Veem, where manual processes …

“We started with a product in cat-scratching furniture, and a product in litter. Then we entered a third category with our elevated feeding station, and then we moved into beds. We’re continuing to grow those, while also moving into a couple of new categories like travel products and grooming.”