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Varsity Case Studies

  • Cappella Living Solutions - Customer Case Study

    Camille BurkePresident

  • Saint John’s On The Lake - Customer Case Study

    Dan LemmingerDirector of Finance
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    BackBay Communications is a strategic public relations, integrated marketing and branding firm focused on the financial sector, including private equity, asset management, and financial technology. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, content marketing, digital marketing, marketing strategy, social media and website development. BackBay is highly regarded for its thought leadership initiatives and relationships with the major business media. BackBay has offices in Boston and London, and agency partnerships in Asia and Latin America.

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    McNeill Communications is passionate about communicating strategically, creatively and effectively in all that they do. Located in High Point, North Carolina, they regularly provide brand development, advertising, marketing services, research and website design. Their public relations division offers corporate counsel, issues management and crisis communications as well as media relations, media training and event production. For nearly 25 years, they have served leaders in the fields of home furnishings, education, telecommunications and employee recognition. They also are committed to generously serving worthy nonprofit organizations.

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    True Speed Communication is a full-service public relations and marketing agency specializing in motorsports with offices in Charlotte and Indianapolis. Their company develops, directs and executes public relations and marketing initiatives, including trackside support, daily media relations and social media implementation and management for sponsors, race teams, drivers and manufacturers, as well as for brands utilizing motorsports as part of its holistic marketing efforts. They work hand-in-hand with their clients in an effort to enhance the opportunities that come with a top-tier motorsports program. With more than a century of collective motorsports experience that encompasses every facet of the racing spectrum – NASCAR, Formula One, INDYCAR, NHRA, IMSA, USAC, World of Outlaws, among others – their industry knowledge, contacts and experience are second to none.

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