“When I joined New Profit to launch its Future of Work Fund, I turned to McPherson Strategies. Susan came highly recommended by a top-performing investor in the sector. Within minutes of our kick off meeting, I knew this engagement would be a different experience. Susan and team are rigorous thinkers, helping us to define what success looks like in clear and measurable ways. They are generous with their network and consistently deliver at a high level of excellence. In less than a year, McPherson Strategies helped us define a narrative and brand position that has resulted in our organization becoming a leading voice among our peers in discussions around an equitable Future of Work. McPherson is more than a communications strategy firm; they are my partners in purpose.”