Validity Testimonials

“Return Path has given us the insights we needed to optimize our email strategy. We have been able to rectify our segmentation and understand the importance of maintaining list hygiene with best practices, which has seen the performance of our email campaign improve significantly. We are particularly impressed with the Gmail spam placement being reduced. In fact, in terms of email revenue, this has had the biggest impact on our bottom line. Since using Return Path, we have had the insight we desperately needed to ensure our campaigns were doing what we wanted them to—attract, win and keep customers.”

“While we knew the email program was engaging, poor inbox placement meant less than half of the subscriber base was receiving emails to their inboxes, which was having a massive impact on overall program effectiveness.”