"Valens Point’s emphasis on “stop wasting money on marketing” has greatly benefited Cougar Mountain Software. After 30 years in business, we have had experience with a number of marketing structures and “experts.” The Valens Point Virtual Marketing Office program put a strategy in place that helped us eliminate areas of our marketing budget that were not producing results and reallocate those dollars to get better returns. Those savings contributed to greater investments in product development and personnel. The Valens Point focus is on investing in measurable initiatives thereby allowing us to pivot when necessary. The results are improving KPI performance with significantly reduced spending.”