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Affinio is an AI-Powered Consumer Intelligence Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally forming behavioral-based segments in any consumer data set.
Attribution’s mission is to make marketing performance more transparent. Marketers spend much of their time trying to understand what marketing efforts are working and which are not. The Attribution marketing analytics platform provides marketers with the insights to understand the cost, revenue and profit resulting from marketing programs by channel and down to the individual customer level so they can make better decisions, faster and with more confidence than ever before.
TrendKite is dedicated to helping PR professionals and agency teams build a timely, highly accurate picture of their brands’ media coverage with ease. TrendKite's advanced analytics, beautiful reporting and sophisticated share of voice analysis help clients achieve, validate and communicate success. TrendKite help brands and agencies, particularly those with a Business-to-Business focus, solve problems related to PR analytics and reporting by providing them with better insight into industry trends, press activity, and market opportunities. TrendKite's solution drives accuracy, illuminates coverage quality, quantifies the impact of high-value, earned media and eliminates labor intensive reporting. Our users capitalize quickly on the most important placement opportunities and expertly define the real business impact of PR activities.
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