"Before Unwrap, it was manual and expensive for us to authoritatively say 'X number of customers are saying this, so we need to fix it.' The value of Unwrap is our ability to drive a product prioritization conversation with confidence. The combination of AI with our users’ voice makes Unwrap a strong part of our toolkit in our journey to identify product-market fit."
“Unwrap gives us the ability to route thousands of new comments each month to the right teams for action and coaching feedback. Additionally, the tool helps us understand our holistic business opportunities in a way that encourages action and allows us to craft proactive marketing communication for customers to prevent common areas of confusion.”