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"We at Tata Global Beverages strive to contemporize our many brands to connect with our target audiences in a unique, exciting and interactive manner. Globally, brands are facing the universal challenge of connecting with their target audiences in an appealing manner. With the changing needs of consumers and the quick-pace in which trends are moving, we as marketers are tasked to find the ‘sweet spot’ in connecting with consumers. Kanan Devan being a heritage brand, cracked this challenge with a solution that excited its consumers through the use of photography. As we at Tata Global Beverages have successfully done in the past with Jaago Re and Power of 49, we took a simple idea and transformed it by thinking differently. Through Photography Escapade 2, we encouraged our consumers to experience the story behind their everyday cup of tea. This campaign encapsulates how we as a brand constantly work towards evolving our communication with our consumers by creating interactive and rich experiences."
"New business is the lifeblood of any agency. Today, the agency that wins goes beyond vanity metrics and demonstrates how to drive meaningful engagement that furthers business objectives. Unmetric has become our secret weapon in this regard and is an essential part of winning--and keeping--clients.”
Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralized hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead generation and reporting features, Sendible gives you all the tools to delight your clients every step of the way.
Sprinklr is the first unified customer experience management platform for the enterprise. They help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel - at scale.
Tracx is the leading social business cloud empowering enterprises to build brand, attract new customers, service existing ones and engage with other key audiences in the new social economy. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world’s most respected and leading brands such as Morgan Stanley, The New York Times, and Comcast rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers.
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