We at Tata Global Beverages strive to contemporize our many brands to connect with our target audiences in a unique, exciting and interactive manner. Globally, brands are facing the universal challenge of connecting with their target audiences in an appealing manner. With the changing needs of consumers and the quick-pace in which trends are moving, we as marketers are tasked to find the ‘sweet spot’ in connecting with consumers. Kanan Devan being a heritage brand, cracked this challenge with a solution that excited its consumers through the use of photography. As we at Tata Global Beverages have successfully done in the past with Jaago Re and Power of 49, we took a simple idea and transformed it by thinking differently. Through Photography Escapade 2, we encouraged our consumers to experience the story behind their everyday cup of tea. This campaign encapsulates how we as a brand constantly work towards evolving our communication with our consumers by creating interactive and rich experiences.

As one of the most popular airports in the world, we have a compelling story to share with every traveler about how they can make the most of their experience at Changi. Unmetric enables us to understand the kind of content best suited to tell this story, and our ongoing efforts have people not even traveling to Singapore engaging with us.

The know-how and analytic skills of the team helped us humanize our content and conversations and help reveal the Maybelline culture to our consumers in Indonesia. Striking an emotional chord with our consumers was key in creating stronger personalized relationships with them.

The insights Unmetric provides is a great way to complement the monthly data we provide our clients to help them benchmark and understand what content works. Before we had the platform, pulling data and going through content manually was extremely time consuming, and Unmetric sped up this process saving us time & resources.

What separates Unmetric Analyze from many others, however, is the pre written ‘insights’ and ‘highlights’ attached to most graphs, which auto-magically find significant outliers and display them in plain English.

New business is the lifeblood of any agency. Today, the agency that wins goes beyond vanity metrics and demonstrates how to drive meaningful engagement that furthers business objectives. Unmetric has become our secret weapon in this regard and is an essential part of winning--and keeping--clients.

Discover gives me a quick line of sight to brand-relevant topic and content that are trending and those that performed well historically. This isn't available to me through any other tool or service.

The ability to see the performance of competitor campaigns and engagement lends itself to truly valuable insights.

Unmetric has great detail in its benchmarking data.

As the leading online vacation rental marketplace, brand building and driving content engagement is very important to us. Using Unmetric for competitive insights has enabled us to consistently outperform our competitors on social media. Additionally, the ability to research and explore highly engaging content from other brands has taken the guesswork out of building content plans around themes that have already proven to be engaging to social audiences, ultimately saving us time and resources.

For many, social media is the new frontier. Unmetric’s reporting tools help us educate constituents on the ever-evolving impact of social media on communication, by delivering visual, accessible performance reports. Unmetric makes it easy to capture metrics across varied channels, and plainly illustrates the positive impact of our strategy upon social media audiences.

The ease and speed at which our strategists and analysts are able to pull data is beyond any other social analytics tool we’ve used.

With the help of Unmetric, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate.