Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. In the fourth quarter of 2021, Unity had, on average, 3.9 billion monthly active end users who consumed content created or operated with its solutions.
“Setting up the A/B test was pain free and simple - it took only a matter of minutes. With Unity LevelPlay’s platform data, we got a breakdown of each placement’s performance, and found one store placement with high engagement: 6 impressions/daily engaged user. This high impression rate indicated the placement had untapped revenue potential - so using LevelPlay’s capping tools, we decided to raise the placement’s cap to 20 rewarded videos/day. After we started the test, the Unity LevelPlay team tracked ARPDAU on the platform and provided consistent updates. After just a week, revenue grew 14%, and impressions/DEU grew 18%. After seeing these promising results, we decided to implement this change on all of our traffic.”
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