Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. In the fourth quarter of 2021, Unity had, on average, 3.9 billion monthly active end users who consumed content created or operated with its solutions.
“With our new currency, we first implemented rewarded video ads. Rewarded videos give users the tools they need to advance in the app - and boost retention - so they were a natural fit to start out with. To reach our non-paying group, we decided to show the ads only after 30 days of no in-app purchase activity."
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