UniMedia is an integrated marketing firm located in North Charleston, SC. Integrated marketing communications (IMC) emphasizes the benefits of harnessing synergy across multiple media to build brand equity of products and services. Creating marketing synergy means that you have a marketing plan where each element of your plan complements another. The total effect achieved is greater than the sum of the individual effects. Synergy creates greater power and energizes your marketing efforts. In other words, your solutions for video, the Web, print, social media, mobile devices and more are synergized through design to provide clarity, consistency, and maximum communications impact.