“By leveraging the Zift Solutions platform, we have been able to increase how often we touch our customers and prospects by more than four times, while reducing spend by 25%.”

“Our combined businesses are incredibly diverse, which made it challenging to implement a single program on a unified platform for all our varied stakeholders.”

“With Zift Solutions, we’ve seen a 25% reduction in lead administration, allowing for increased time to focus on sales activities. We’ve enhanced efficiency so much that we’re considering expanding our inside sales team.”

“Launching Zift was a powerful step in providing our partners with the best channel program in the industry.”

"The introduction of Zift was a game-changer for Avid and our channel. Our global program and portals run on Zift’s technology and it has provided us with a significant competitive advantage. What’s more it has been met with a terrific response from our channel partners."

"We can now focus our list of customers and target them with different goals. We built a segmentation of our customers and now have better-focused campaigns with landing pages. Every campaign is connected to other steps and a call to action for the customers.”