“We have increased our followers, our brand is getting more attention, and [our social media activity] validates our professionalism and knowledge, as well as our commitment to the HP community.”

“Working with the Zift team is amazing. They are truly an extension of our marketing team, helping us identify potential campaigns we should be running and providing strategic suggestions to make our marketing efforts more successful.”

"Zift takes the guesswork from customers looking to optimize their partner management strategy without tedious integrations and data silos."

"The introduction of Zift was a game-changer for Avid and our channel. Our global program and portals run on Zift’s technology and it has provided us with a significant competitive advantage. What’s more it has been met with a terrific response from our channel partners."

"We can now focus our list of customers and target them with different goals. We built a segmentation of our customers and now have better-focused campaigns with landing pages. Every campaign is connected to other steps and a call to action for the customers.”

“Our combined businesses are incredibly diverse, which made it challenging to implement a single program on a unified platform for all our varied stakeholders.”