“We have been able to understand what applicants are most interested in knowing at each stage of the cycle, segmented by country of origin and can develop proactive communication strategies giving applicants the information when they need it.”

“The majority of our students will be the first in their family to consider university and may lack role models who can support them with their decision making. We actually have a responsibility to provide those role models and peer-to-peer support so our applicants know they belong here – regardless …