"We knew the site had to change, but not just in terms of design. We had to make sure it gave a great experience on mobile devices such as smartphones, as that is how a large number of our potential students now want to interact with us."

"As a council, we are legally obligated to provide a Local Offer service to our residents, however with a limited understanding of the needs of its users the current offer had become out-of-date and uptake extremely poor. The service was an ideal place to start our digital journey into user-centred …