“This identity developed precisely as an aesthetic, not a strict system. So it creates a strong emotional background around the brand. The style turned out dreamy, relaxing and natural. What kind of state do you want to put mothers from the center in? I want to note the strongest things, in my opinion. First, it's craft. These days, people underestimate the impact of handicrafts in the context of branding, but it has weight and makes the brand much more alive. Secondly, sound identity. At first we were faced with this and it was interesting to create a clear working system. So, for this purpose, we became attached to the ones that were suitable for certain samples."