"This is an important and fundamental partnership for Missoni. We believe Tulip will prove to be an invaluable tool in helping further facilitate Missoni’s continued journey in digital innovations; which must always be based on a deeper understanding and engagement of the consumer."

“The majority of customers expect companies to understand their needs. And when companies do, they can create an emotional connection to them. And then customers are going to be inclined to provide repeat business. Through Tulip, we’re increaing customer loyalty, conversion, frequency, retention.”