“The research that was undertaken was very thorough and brought to the foreground the real ethos of the organisation and how it was different to others in the sector. The CEO loves the brand proposition so much he is getting it framed for his new office. Truly Deeply really understood …

“The new brand represents the warm, professional and approachable service we provide. The improved accessibility of the website makes it easy for a consumer to make a complaint and provides clear information to help consumers and providers understand processes, policies and common outcomes.”