“What makes or breaks an outstanding customer experience is what we serve or don't serve, how we treat our guests and how we design our restaurants. More than our logo, colours or tone of voice, that's what makes a brand. Truly Deeply's understanding of our business enabled them to deliver something that can add real value to the business. Their brand direction and guidelines went deeper than I'd expected it would. Their brand work provided us with the tools and framework we could actually implement and make decisions from that will significantly help us to successfully scale.”