"I would say UGC can be the fundamental thread in building out a brand’s existence, presence, and harnessing all the love of a brand. With UGC, you can truly exemplify the heart and the core of what people think and believe while living the company’s mission."
"Most importantly for us, as a CPG company, so many of our marketing communication objectives are to drive in-store sales and that's so hard to do with online, digital channels. But the community has really leant itself to being able to drive offline or in store sales by creating these missions for consumers to engage at a retail level."












