Trūata Founded by Mastercard and IBM, Trūata engineers cutting-edge technologies that sit at the nexus of privacy and analytics. Specialize in privacy-enhancing technologies for privacy risk assessment, de-identification and the true anonymization of data.
"We know how important data is to our issuing banks—but we also know the importance of privacy to individuals. That’s why we work closely with Trūata, drawing on their proprietary technology and expertise in data anonymization and analytics to bring the Privacy Enhanced Analytics Platform to the market, as part of our commitment to promoting responsible data use. Working with Trūata enables our customers to close their analytical gaps in a GDPR-compliant way."




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