Privacy Analytics, an IQVIA company, enables organizations to unlock the value of sensitive data for secondary purposes without compromising personal information.The need to de-identify data is accelerating, as data collection grows amid the impact of regulations and concerns over privacy of protected personal and health information (PPI/PHI).To address this, organizations must de-identify personal information using a risk-based approach that goes beyond simple masking techniques. The result: better, faster, cleaner datasets that can meet specific needs for secondary use such as research and analytics.