

Fitzroy all know the theory - brands grow by building memorable associations and leveraging them in a distinctive and meaningful way for consumers. But brands only take on meaning within the fleeting human context. That's why at Fitzroy, they combine tried and proven marketing strategy with an outside-in perspective. In order to maintain a thorough understanding of the zeitgeist, they practice the art of looking sideways. That means diving deep into cultures, seeking out early signs of shifting consumer expectations, wherever that may take us. They leverage these changes and challenge their clients to get closer to the moments that matter.
RBBi (Red Blue Blur Ideas) is a specialised integrated digital agency headquartered in Dubai, UAE, with a strong focus on user experience (UX), user interface design (UI), & performance marketing. RBBi is one of the first and possibly the only agency across the Middle East specialising in Usability & User Experience producing usable digital solutions for several regional as well as global brands. RBBi is also the only agency in the region to have built their own, in-house usability lab, housed with state-of-the-art tools and practices.
Smp is a marketing agency specialising in creative solutions that influence shopper behaviour. Based in the heart of London, they have over 30 years’ experience implementing multi-disciplined campaigns for some of the world’s greatest brands. By applying Buyologic, their tried and tested approach that puts the science behind the sales, they create powerful ideas and craft outstanding activation that gets brands into the baskets of shoppers.