Tracx is the leading social business cloud empowering enterprises to build brand, attract new customers, service existing ones and engage with other key audiences in the new social economy. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world’s most respected and leading brands such as Morgan Stanley, The New York Times, and Comcast rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers.