“Their suggestion to commission an illustration as the foundation of the anniversary brand was a brilliant idea. It gave us a device which could be applied across an array of materials, from a birthday card to an animation and a hardback book. The book, a special keepsake for study members, …

“We need to lead by example and this kind of branding work is critical to the way people not only perceive the organisation but also the city itself – our primary aim is to be front of mind and the first port of call when visitors are researching and booking …