“TIMIA’s investment will allow us to push back our next funding round so we can increase our valuation, protect our equity, and get a better deal for the business in our next venture capital round.”
"Essentially, we were in the ‘Goldilocks Zone’ we had all this great stuff happening that would have a positive and hopefully exponential impact on our revenue, but if we looked at equity financing at that point, we would be dinged in valuation because those opportunities were not productive as yet. And that’s when we discovered the potential of revenue-based funding to close that gap."