All kinds of companies in all kinds of industries benefit from the software.
Specific roles that benefit from the software:

C-level who need KPI’s fast

Line-of-business users (e.g. as departmental analysts like marketing analysts, financial officers, sales operations) who use front-end visualization tools such as PowerBI, Tableau, Qlik and want to have secure and fast access to meaningful data from a wide variety of data sources

Data scientists and data analysts who use analytic tools such as R, Python or Alteryx and want to have a central and trustworthy access to a wide variety of data sources for analytical purposes.

BI Specialists and IT experts who want to make sure business users have access to data in a structured, governed and secure environment – all within a self-service analytics framework that helps meet compliance needs.

Discovery Hub® lets you easily merge data from a wide variety of data sources into a single operational data exchange with the added benefit of automation to build a modern data warehouse and semantic model. By combining this agile platform with your choice of visualization tools, you have the full power of business intelligence in a structured, governed and secure environment – all within a self-service analytics framework that helps meet compliance needs.

Users get easier, better and faster analytics through automation.
Through automation, Discovery Hub® creates and manages enterprise-wide data models that ensure one source and one view through a shared semantic layer that allows for friction-free communication across the organization.

Automation provides a faster, easier and more accurate means to access, model, govern and understand data. By combining the power of automation with a metadata-driven approach, you get results that are five times faster than traditional methods, including a 70% reduction in build costs and a 60-80% reduction in maintenance costs, which is a huge benefit for IT and the entire organization.

Users need to have domain knowledge in order to use the software.