“One system can handle everything, including customer service, which allows us to stay up to date about the entire status of the network from many angles. Tools are included for all jobs that a distribution network operator needs to accomplish, and when the operational chain reaches even contractors, day-to-day planning …

"We are at an advantage when our product information is complete and up to date in our retailers' systems as our products are more likely to be chosen. Information updates used to be a lot of work, which is why we couldn't perform them too often."