"Executing this concept meant taking a calculated risk to do something no one in the space had done, and I believe providing that kind of solution is what I enjoyed most about this project. Hopefully, all the frustrated cat owners will sleep a little better knowing there's a brand that …

"We knew we wanted a visual hook that would spark interest in our audience, so we decided to tell the story through the minds of talking drawers. Wellness was great throughout the whole process and they fully trusted us as we slowly pushed them out of their comfort zone. My …