“The creation of new brand standards that clearly identified each of our core programs, while still keeping us rooted in our master brand - that was a revelation! It was a really in-depth process that involved a lot of team involvement in order for us to communicate all departmental needs back to you. The result? A really comprehensive and cohesive refreshed brand look and feel that pays honour to our roots while showcasing our vibrancy. It's a great way to start off our second decade!”