“Question your norm about money. A lot of dietitians come into my programs selling $50 to $100 USD ebooks and cheap courses. I try to shift their mindset and encourage them to offer more support, live calls, and make it a group program so that they can charge $1,000 to …

“We produced additional education to give people the best practices for doing social media marketing, social selling, social ads, etc., correctly. So then, when they master that, they can really get the most out of Hootsuite products and services.”

"Our mission is to help as many people as possible become better financial analysts and get better jobs. CFI is the one place you can get all the training you need to excel in your career.”

“I was the first one to do that. So when they saw me, they saw themselves. The support and loyalty that came from my followers was a really big deal in helping me grow.”

“We were the first organisation to launch a truly virtual event - the first banking industry virtual conference, which we’re really proud of. We committed to bringing the best and most interesting education to bankers inexpensively, and in a timely manner."

“There was a lot of downsizing then - some of them lost their jobs too - and we offered them the opportunity to join us as speakers. Even when the economy got better, most of them stayed with us over the years – many of them are exclusive to us; …

“We decided in the first couple of weeks that we were going to go big. From day one, we looked at software that would allow us to scale.”

“People in the political and educational world who didn’t talk about this stuff two years ago are now emailing me asking for more information. I can now see the impact we’re making; these are people who make big decisions for large student bodies and institutions.”

“I wrote down all the things I knew how to do, all my experience. What I learned working a nine-to-five, and everything I knew about business finance. I looked at how I could give those skills directly to the marketplace, as a coach.”

“I got started with online courses when I realized that I could better serve my audience and earn revenue by breaking down the steps of what I learned, and show people exactly what they needed to do.”

“Our onboarding consisted of email funnels and in-app messages, and we found it just wasn’t enough to get our users to adopt a lot of our most-loved features."

“Just one segment of the online education market made a $172,000,000 last year. So it’s a boom time for teachers right now.”

“Once you become an expert in your field, you have a moral obligation to turn around and teach others. I see that as a ripple effect. It's elevating individuals by giving them the power to have a ripple effect on others."

“Different methods that don’t really build on each other. You can’t take what you learn in one video and take it into someone else’s video and build on it. It’s usually a completely different method.”

“I’ve been doing this for 17 years. That’s 1,000 people a year. I’m not new at this. It takes a while to build a successful course if you don’t have a big platform.”